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[Job] Product Marketing Analyst [Wolfram]

GROUPS:

Wolfram, creator of Mathematica, Wolfram|Alpha and the Wolfram Language, is looking for a modern marketer with a passion for data and technology to help it grow and retain Wolfram|Alpha Pro. You will set the direction for acquisition and retention strategies while also assisting with the management and prioritization of our development roadmaps. This role will collaborate closely with the business analysis team to come up with creative and metric-based campaigns for customer acquisition, engagement, conversion and retention.

Activities will include:

  • Funnel optimization
  • SEO
  • Retargeting campaigns
  • In-product marketing
  • Email campaigns
  • Opportunity management—capturing leads from awareness campaigns and defining engagement strategies
  • Testing new strategies for growing customers, e.g. referral programs, viral campaigns
  • Promotional campaigns focused on upgrading existing customers
  • Planning customer life-cycle emails and in-product messages
  • Collaborating with PR or social media strategies in relation to product marketing campaigns

Requirements:

  • 2+ years of product marketing experience
  • Marketing or related degree (mix with a technical degree is a plus)
  • Strong English communication skills—experience in copywriting and email marketing
  • Growth-hacking passion or experience
  • Knowledge and experience in modern marketing methods
  • SEO experience is a big plus
  • Web and email analytics background is important
  • Exposure to developer community or personal experience in programming is a big plus
  • Lean methodology or startup experience is a plus

Location: Champaign, Illinois

AA/EOE/Vet/Disabled

Click here to apply now!

POSTED BY: Dana Jeong
Answer
1 month ago

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