Creating a cloud menu of web links through an API

Questions
,
1

I want to create an API that passes web links to a web page where a user then can select a web page
Example:

CloudDeploy[
 APIFunction[{"name" -> "String"}, 
  HTTPResponse[
    XMLTemplate["<h1>Hello <wolfram:slot id='kname'/></h1>"][<|
      "kname" -> #name|>]] &], "Greetings"]

transfers the the api-variable name to the code example:
http…Greetings?name=www.wolfram.com
will display www.wolfram.com however I struggle to make that variable a hyperlink for the user to click on.
Also is there a better way to create a form than to go down to XMLTemplate ?

Thanks for your help!