One month ago Andre Kuzniarek said
Work on the V10 CDF Player (w/Player Pro activation capability) is in-progress, and the release will still occur within this quarter. Can't be more specific than that yet.
Some of you on this thread have been promised access to test versions, which are looking to become available towards the end of next week. Stay tuned!
http://community.wolfram.com/groups/-/m/t/288532
So we need to wait...
I in order to avoid deployment problems I am staying with Mathematica 9 until we get the new CDF player.