An interesting subject. But if you allow me, I would like to add a twist to it. I think that direct competition on this type of subjects is probably not the best bet.
What about brainstorming (and working), as a community, on a new showcase (or several...)? I mean, beyond being milestone references, these application examples serve, above all, as publicity stunts (and everything that might help on the success of the WL is for sure very welcomed by this community...).