Note that it is a DistanceFunction option for ImageDistance. Maybe that helps some to see the context where it is used.
The relation to SquaredEuclideanDistance is:
NormalizedSquaredEuclideanDistance[x, y] ==
(1/2) SquaredEuclideanDistance[x - Mean[x], y - Mean[y]]/
(Norm[x - Mean[x]]^2 + Norm[y - Mean[y]]^2)
So we see it is "normalized" "squared euclidean distance" between the "difference of each vector with its mean".
I guess that was too long for a function name.. In any case the note under properties and relations ".. includes a squared Euclidean distance scaled by norms" makes little sense.