I have done exactly the steps you mentioned.
Now, if I change the path to 9.0 it works, when I change to 10.0 it doesn't.
This is the corresponding code in MSPConfiguration.xml
<KernelPool>
<KernelPoolName>General</KernelPoolName>
<URLPattern>/*</URLPattern>
</KernelPool>
<KernelExecutable>C:\Program Files\Wolfram Research\Mathematica\10.0\MathKernel.exe</KernelExecutable>
And this is the register key value
%SystemRoot%\system32\csrss.exe ObjectDirectory=\Windows SharedSection=1024,20480,1024 Windows=On SubSystemType=Windows ServerDll=basesrv,1 ServerDll=winsrv:UserServerDllInitialization,3 ServerDll=winsrv:ConServerDllInitialization,2 ServerDll=sxssrv,4 ProfileControl=Off MaxRequestThreads=16
Where I'm wrong?
Thanks again