Flip,
Databins allows larger limits for entries with png or jpg images. You can take advantage of this by using the correct mime type in your post request. Or, from a WL interface, you can use DatabinAdd and it will handle all the request forming for you.
Here is a screen shot showing both an http request and DatabinAdd:

You can see here that the size overhead is more modest.
When you use an "Image" interpreter in a data drop webform it imports the file to Wolfram's Image[] format before storing it, which can add significant size depending on the content and original format of the image. That is something we hope to improve.