User Portlet

Mike Smith is SVP Data & Analytics at Hearst. He works on the development of Hearst’s industry-leading data competency across the organization.

Previously, Smith was Chief Data Officer and Chief Operating Officer of Hearst Magazines Digital Media (HMDM) after serving for five years as HMDM’s Senior Vice President of Revenue Platforms and Operations. In this role, he was responsible for all digital media revenue platforms, including the company’s programmatic sales engineering efforts through the Hearst Audience Exchange, as well as advertising operations and digital ad product development. 

Prior to Hearst, Smith held a number of positions with Forbes, including serving as the President of Forbes.com and Chief Digital Officer of Forbes Media, where he oversaw the company’s technology departments, including IT systems, multi-platform development and digital strategy. He was also responsible for audience sales via auctions including trading desks, advertising operations, data and analytics, and yield management.

Before joining Forbes.com as Chief Technology Officer, Smith was Vice President and Chief Information Officer at TheStreet.com, where he directed technology efforts, including application development, network engineering, website operations, global technology initiatives and business support systems and prior to that, was Director of Information Technology at HBO.

Smith holds a network-technology related patent and is the author of books, “TARGETED:  How Technology Is Revolutionizing Advertising And The Way Companies Reach Consumers” (AMACOM / 2014) and “The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth” (McGraw-Hill Education / 2017). He was recently inducted into the FOLIO Digital Hall of Fame.

Smith, who is currently pursuing a PhD in Data Science, graduated from the New Jersey Institute of Technology with a bachelor of science in Electrical Engineering and has been a member of the Board of Visitors of NJIT’s Albert Dorman Honors College for over 16 years.