I have the following plot:
Plot[Sin[x], {x, 0, 2 \[Pi]}]
which I want to turn into the following:

That is, multiply by some factor the automatic ticks.
The above plot was generated using the ticks option: tick marks drawn with the specified labels.
Ticks-> {
{ {1,10} , {2,20} , {3,30} , ...},
{ {0.5, 50} , {1,100} ,...}
}
I am looking for a faster way to do that. Of course I can generate a table of numbers, in this case Table[{i, 100 i}, {i, -1, 1, 0.5}]
for the y axis, but I would like to have a way to just multiply "thelabel"
by some number (I am working on a more complicated plot).
Thanks!