I am a new user of Mathematica, starting from 10.0 version. I created simple GUI application using GUIKit. It is just Mathematica notebook (*.nb file), which I can execute and use the app. Right now I am thinking about, what different options Mathematica gives me in order to share this application with others (for example users without Mathematica licence)?

1. Can I convert it to a standalone application?
2. Can I somehow use "Wolfram Cloud" to share and run GUIKit app?

Any other recommendations?