When you export the model to 3ds max, you can move them individually by poly modelling (converting the model to editable poly), if I got the question right. Besides you can check this discussion ; http://community.wolfram.com/groups/-/m/t/387917?p_p_auth=qejIXOl2
I am interested in importing models from 3ds max -
Import["C:\MyWorks\3dsMax\project30314one\export/wolfram.3ds.\ gz", ImageSize -> Medium]
Have you managed to interact with objects - and get them to move individually.