Sam,
Thanks a lot. You solution actually works. I defined the PDE as
op = \!\(
\*SubscriptBox[\(\[PartialD]\), \(t\)]\(Conc[t, r, z]\)\) -
Inactive[Div][
Inactive[Plus][
Inactive[Times][Diff, Inactive[Grad][Conc[t, r, z], {r, z}]],
Inactive[Times][{0, -Sv}, Conc[t, r, z]]], {r, z}] -
Times[Diff/r, \!\(
\*SubscriptBox[\(\[PartialD]\), \(r\)]\(Conc[t, r, z]\)\)]
With this trick everything works fine.