I am reposting here my answer for convenience
This seems logical to me (works same efficiently without ConformImages but I just wanted to feature it):
dir =(*path to dir containing unzipped folders*);
ndir = FileNameJoin[{dir, "negative"}];
pdir = FileNameJoin[{dir, "positive"}];
nfiles = Import[ndir <> "/*.png"];
pfiles = Import[pdir <> "/*.png"];
negative = ConformImages[nfiles, 200];
positive = ConformImages[pfiles, 200];
$train = 100;
trainingData = <|"Apple" -> positive[[;;$train]], "None" -> negative[[;;$train]]|>;
testingData = <|"Apple" -> positive[[$train+1;;]], "None" -> negative[[$train+1;;]]|>;
c = Classify[trainingData, 
   Method -> {"SupportVectorMachine", 
     "KernelType" -> "RadialBasisFunction", 
     "MulticlassMethod" -> "OneVersusAll"}, 
   PerformanceGoal -> "Quality"];
Magnify[{#, c[#]} & /@ 
Flatten[{RandomSample[positive[[$trainSize + 1 ;;]], 10], 
  RandomSample[negative[[$trainSize + 1 ;;]], 10]}] // Transpose // Grid, 0.5]

cm = ClassifierMeasurements[c, testingData];
cm["Accuracy"]
0.796954
cm["ConfusionMatrixPlot"]

Response to Answer
Thanks Vitalyi, great start, yes 79% is not terrible! Unfortunately, this is not working for any images that have real backgrounds. For example:

What do we need to to to make the detector more robust to the logo signal? This is the heart of the problem!