Can you open the the CDFplayer as a desktop application?
When you open the CDFplayer look at the toolbar, do you see "Evaluation" in it. In that menu you should see "Enable Dynamic Updating". Normally, there should be a check mark next to it. Please click it to enable Dynamic updating.
Make sure this is checked in Mathematica as well.
If this doesn't work, I would suggest contacting Wolfram Technical Support (support@wolfram.com).