While early days, this looks promising. Keep up the maths theory focus, which in my experience isn't as evident in the commercial traffic engineering modelling applications.
Thanks for your support and you've given me much to think about.
Wolfram FaceBook channel shared your post and got some amazing about 300 likes and 80 shares currently:
https://www.facebook.com/wolframresearch/posts/10153737404863795
Awesome!