I would just like to comment on this one:
I would say, it seems there is a lot to be done to UNDERSTAND the behavioural patterns of new (potential) users, especially in corporate (!!!)
Actually, if the corporate world was such a relevant target market, Excel Link would not be an add-in, let alone sold as an extra (now that it is managed/owned? by WRI).
Have Player Pro, or Enterprise signed CDF, communicate with Excel (or a CAD system, or a ...). Have a message appear, near the clock / notification bar, each time the kernel is launched, saying "your computations are now being powered by the Wolfram Language" (or every x minutes on a non pro, non Enterprise signed scenario). And all that large amount of several hundred/thousand employees companies that just have one single Mathematica license, will, at the very least, see a considerable growth on the amount of potential users that have heard of the Wolfram Language.
Afraid of someone duplicating all functions of Mathematica, by just "re-branding" them into an Excel add-in? As for the CDF restrictions, if it is illegal, wouldn't that be enough? Or, actually, wouldn't it be a complete marketing success if it happened? Is the Wolfram Language potential paying market really the type of market that will put itself into illegal scenarios? Before CDF, we had to have our dynamic content distributions signed directly by WRI. Would that reduce the fear factor? (although, not sure how many corporates would be accepting that...)
The Private Wolfram Programming Cloud is another technology that seems to have been packaged to enter into the corporate world by the front door, while we, in the corporate world, know that the most successful entry is made by the insiders... Make a free version and sell tokens (similar to the public cloud, but with the price reflecting the fact that processing hardware and maintenance is by the client). This makes it by-pass all sorts of budget check-points, while it is gaining momentum. A lot of software is more and more based on tokens (from the very small vendor to the several times "bigger" than WRI offering vendor). The current starting cost not only needs to get approved by two hierarchical levels (on the companies I know), but also needs to be on the year budget from the start... This makes its entry extremely difficult. Make it accessible by the passionate (that will just put $25, from his own wallet, to give it a try), and make it grow, with time, to the full time no token product.
Just my 2 cents... (the amount of times I discussed, in the past, the above corporate related topics, have probably already accumulated to a Dollar...)